10 Reasons Why People Fail At Internet Marketing

Do you have a website which pulls in large number of visitors everyday? You can actually benefit yourself with the traffic and earn a great, residual income if you give a little more effort. Here are some of the greatest ways you can convert those traffic into mountainous cash:

1. Sell a product/service
Of course, to earn money you need to sell a product or service to your visitors. It is the best way to profit from your own product. Usually, an e-book or software works the best – they can be downloaded right away, no shipping included, no handling to be done. You earn 100% of the profits without any investments to be taken before that.

Other than that, selling your own product allows you to set your own price.

2. Opt-In list
It is very crucial that you try to convert every visitor of yours to a subscriber of your mailing list. The most important asset that an Internet marketer has is his or her list of subscribers. They define whether you will go far in the online business venture.

With an opt-in list, there are tons and tons of ways you can profit greater in the future. You can make previous customers purchase again from you, making them your repeating customers – that is of course, if they are in your mailing list and you can urge them to buy again.

Building a closer relationship with your own subscriber will be the best thing you can do. By having your subscribers ‘trust’ you, you can endorse many other useful products to your subscribers and the chances that they will buy from you will be high – because they trust you.

3. Viral marketing
You can provide a free product or bonus to be listed on your site to be downloaded by your visitors. Usually it’ll be an e-book where people can read from and learn useful information. In this bonus, you include give away rights and urge readers to give it away to anyone they want to. This way, you increase your own publicity and branding.

In the future, you will receive great benefits as when you are known, people will trust you more and this profits you. Between a product – let’s say a tooth brush from a beggar and a doctor, who will you prefer to purchase from? Unless the beggar offers something special, it is hardly that you will purchase the tooth brush from him.

4. Pay-per-click
In this case, you don’t pay for every click but earn instead. There are many advertising programs that give you a percentage of the bidding on a certain keyword. The famous ones are Google Adsense, Chitika, Yahoo Publisher Network and Kontera.

When people click on the ads shown from either of these advertising programs, you will earn a small portion of money. Nevertheless, if you have high traffic to your site – these programs alone can generate your residual income.

5. Offer an advertising space
Usually websites which brings in very high traffic will sell a small portion of space on their web page. You can charge a minimum of $300 for advertising someone’s ad a single month on advertising fee if your web page is pulling more than 2000 visitors a day.

Other than that, you can also create exit pop-ups that advertise other websites as well. By doing this, you don’t clutter your website with too many ads and you can earn a better reputation from your visitors.

6. Affiliate marketing
If you don’t have your own product for sale, you can sell other’s products instead and receive a commission on every sale. With affiliate marketing, you have an unlimited source of products to sell and you don’t need to go through any problems after your sales.

No customer service, you don’t need to issue any refunds, just let the owner do everything else for you after each sale. If you have a mailing list, you can endorse many other products and earn very great profits from your subscribers.

7. Pay-per-lead
Instead of earning money from every click your visitors clicked on, you are paid if you get your visitors to subscribe into other’s mailing list. Nevertheless, it is not necessary that you just get visitors to become other’s subscribers.

There are a lot of bigger companies like Coca-Cola and Pepsi which holds survey every few months. By referring your visitors to them in order to complete a survey, you can also earn great profits from it.

Applied correctly, you can make a huge fortune on the Internet and build a steady online business – taking over the place of your day job. Take some time to put effort in either of these strategies, because it can make your day bright.

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Current Estimate of Economic Impact of Options Backdating

I had a discussion with Erik Lie about the experiences with Stock Options Backdating (SOBD) and the economic impact of his work. According to Erik, at least 15% of the stock options grants between 1996 to August, 2002,were backdated. Some were within 30 days of the grant date, others more egregious. The number of companies though he said that were going to come clean would be far less than 15%. Here is what we came up with.

First the assumptions:

1. # of companies that actually are investigated or asked by the SEC (currenty June 03 is 42) by June 2006 = 100

2. # of companies that will complete the 3 step process of preliminary investigation, comprehensive audit and finally restatement of results (approximately at 30-50%) = 40

3. Approximate amount of time spent performing the initial investigation = 4-6 weeks.

4. Approximate time spent doing comprehensive audit = 20-32 weeks

5. Costs in back taxes, delisting, restatement, defending lawsuits & fines = 30% of cumulative value of option grants

6. Size of company assumed on average: $500M in revenues, 2500 employees, 25+ grants under inquiry

7. Grant value net = $15M per incident

If you want to do your own analysis (how much will this cost my company), feel free to use some of these estimations.

# Expense Item Description Cost

1 Initial Investigation Typically done by Board & Audit team $1.5 M 2 Communication expenses Economic impact of communication loss to company $4M 3 Audit fees Formal investigation fees for auditors $30M 4 Restatement costs Includes delisting, cost of documentation, $9 M 5 Taxes and fines Back taxes owed to IRS, Fines by SEC $15 M 6 Legal fees Defending lawsuits on backdating $20M Subtotal For each company, $500M revenue $79.5M Assuming 50 companies Completely go over the end to end process $3.975B
Assuming remaining companies Remaining companies only go over steps 1 & 3 $1.75 B

The other part of the economic impact stems from losses in market capitalization. If you estimate currently (42 companies) lost over $63 Billion in Market capitalization (United Healthcare itself accounted for over 30% of this number) over the last 9 months. Assume that will be 50% less (since the bad news is out) for the remaining 50+ companies. The impact is another $31B. We also did a detailed analysis on this portion of the impact. Total Impact of Stock Option Backdating ~ $100 Billion.For each company approximately = $50 to $100 Million in expenses.

http://blog.vangal.com/

backdating crime greg reyes

Budgeting For Your Online Business

What we are going to recommend here is a methodology for those who plan to establish their online business with a limited budget.

One of the most important factors for being successful in online business, or any business for that matter, is budget control regardless of how big or small your budget is.

First we need to define what the meaning of limited budget is. First, you need to believe in your heart that it is impossible to start and run an online business for free. Do not believe anybody who tells you otherwise.

The second rule is you need to budget at least $200 for marketing and administrative costs. To give you an idea of what these costs might be here are few examples:

1- Administrative Cost Items:

a. Internet Connection
b. Hosting Service for your website (If you have one)
c. Phone Bill.
d. Electricity
e. Credit Card Charges
f. Post and Courier (If applicable)

2- Marketing Costs (Depending on your general Strategy)

a. Software Programs
b. Traffic Generation Services
c. Offline Advertising
d. Pay Per Click
e. Leads
f. Autoresponder Service
g. Any other Paid advertising Tactic

Now you can add on top of the above mentioned $200 any direct costs related to your business. Mainly this includes one or both of the following:

1- What you have to pay to stay in business including a monthly subscription if applicable.

2- Inventory of Products that you have to buy.

To be able to spend your budget wisely we recommend following these steps:

1- Do not start your online marketing activity by choosing paid options. In a previous article we detailed what are your free online marketing strategy tools. We will just list them here:

a. Submit your link(s) to directories and search engines.
b. Write and Submit articles to article directories
c. Reciprocal linking
d. Posting in active forums
e. Make your website content rich and dynamic
f. Blog and Ping.
g. Traffic Exchange Services

2- Buy software programs that will help you automate the processes of the above free online marketing options. Try not to opt for subscription based services. Make sure to have software programs that have a one time payment option.

3- After few months you will realize that you have a free amount in your budget that now you can use for paid online or offline marketing options.

Our final and sincere recommendation to you is not to get involved in any online business if you cannot spend a total of $300 - $500 per month.


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