3 Legitimate Reasons For Getting An Immediate Product Refund

So now that you've finally decided to buy that product and can't wait to try it out , you have to find out that it does anything else but what you've expected. Don't worry about it, you still have a chance to get your money back with the following tips for obtaining a product refund instantly.

1. False advertizement

"Get 10.000 hits to tour site in a whole day". This such attractive promises might sure make you wanna flip out your credit card immediately. But when you apply the methods or use the software and have to find out that those 10.000 hits might really result in 10, then this is a legitimate reason for requesting a refund. Unfortunately it's not always that easy. Many vendors get around such wrong advertising by stating in the fine print that these results cannot be guaranteed. 

2. Product outdated

Believe it or not, but I've seen products that were advertised and still happily took the money out of the customers' pockets but were totally outdated or did not work anymore. I once bought a product that could not be downloaded any longer but still had the sales page up and working, it even exposed the current date indicating the end of a special advancement. Every attempt to contact the creator of the software failed and after I read in a forum that I wasn't the only one not being able to download the software,I contacted the credit card processing company and got my money back.

3. Usability

Not every software is very user friendly as Windows (you got the joke, right?!), which can be frustrating if you want nothing more than use it immediately. For most complicated software products there exist written tutorials that exactly describe how to use them and sometimes even video tutorials that make the product handling had rather easier.If you've read and watched all of their tutorials and still cannot manahe to use the product, this to the creator and get your money back

If you've contacted the product creator and still were not able to get a refund despite some legitimate and good causes, not all hope is gone. Most marketplaces offer a refund guarantee for products that were sold through them (e. g. Clickbank offers its customers a general refund policy of 8 weeks after the product purchase, for a vendor like PayDotCom you have to contact the credit card processor like Paypal which has a refund policy of 2 months).

It is always suggested to clearly state the cause for your product refund and to keep a social communication style. Even if the product is not worth a single penny it doesn't make things better when you insult the creator. Try to show that you've really trying to use the product in an good way, maybe attach some screenshots, include suggestions what could be better, etc. The product creator might loose you as a customer but still can gain from your experience and will almost of the time happily give you the refund.

Whatever you do, please be honest.Its not just right to purchase a product and you will request a refund to get your money back, but continue to use the product. Most market places (Clickbank, PayDotCom) tolerate 2 or even more gives back, but after that you may not be able to purchase anything again by certaincompany.

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Marketing Strategy: 7 Steps To Market Segmentation

Market segmentation is widely defined as being a complex process consisting in two main phases:







- identification of broad, large markets







- segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.







Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as "all teenagers are rebels", "all elderly women buy the same cosmetics brands" and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.







The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.







STEP 1: Identify and name the broad market







You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.







The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.







STEP 2: Identify and make an inventory of potential customers' needs







This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.







What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.







Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.







STEP 3: Formulate narrower markets







McCarthy and Perreault suggest forming sub-markets around what you would call your "typical customer", then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix. Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.







There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.







STEP 4: Identify the determining dimensions







Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.







Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.







STEP 5: Name possible segment markets







You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.







A good way of naming these markets is to rely on the most important determining dimension.







STEP 6: Evaluate the behavior of market segments







Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they're still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.







STEP 7: Estimate the size of each market segment







Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.







Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.







These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.







This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.

Otilia is a certified professional with expertise in e-Marketing, currently working as independent consultant and e-publisher. She developed and teaches Principles of e-Marketing at class.universalclass.com/emarketing and is also a volunteer Economics teacher. Contact Otilia through her Marketing portal, at www.TeaWithEdge.com

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